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      1. 簡體中文簡體中文
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        2023-10-27 16:00:24

        The development of China's fishing gear industry under the Internet environment from Suzhou fishing gear exhibition

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        The Suzhou fishing gear Exhibition is the second fishing gear exhibition in China, which will be held in Suzhou every summer, and the Tianjin Meijiang fishing gear exhibition at the beginning of the year in China's fishing gear industry has a pivotal position. However, this year's flower fishing exhibition is somewhat different from the past, the Internet industry has begun to penetrate the traditional fishing gear industry, and a variety of new ideas and products have emerged.


        From the Tianjin fishing exhibition at the beginning of this year, Xiaobian noticed that fishing gear companies began to do mobile marketing activities on mobile phones, so that in the small series of friends inside also appeared similar to selling "face mask" fishing gear micro business, which should be a small brand a tentative action on the net, unsurprisingly they died. At the same time, there are also fishing gear manufacturers using their own offline fishing gear shop to open a new model of "O2O", small series also pay close attention to the follow-up model of the fishing gear manufacturers, from the current point of view, has not reached the original idea, but invested a lot of money into it.


        During the Suzhou fishing exhibition, held a "China fishing tackle industry 'Internet +' brand forum", since the concept of "Internet +" was advocated by the Prime minister at the two sessions, this is the first time that "Internet + fishing gear" an unofficial forum; Internet practitioners and related capital have seen that the traditional industry of "fishing gear" needs to be subverted. However, from the data cited by forum participants, known as China has 110 million fishing population, Xiaobian can only "ha ha". This figure should be greatly exaggerated, creating an illusion for the majority of investors. However, from the current situation in China, more and more fishing enthusiasts is an indisputable fact, from the side of friends or relatives can always find a few like fishing, as for how many fishing enthusiasts in China there is no authoritative statistics.


        "O2O" concept began to integrate into the fishing gear industry, the forum put forward a new concept of "O2O", hoping to integrate fishing gear manufacturers, fishing gear shops and fishing friends into a platform; The online shops after the offline entity fishing tackle shop certification have a bit of the taste of Tmall, but they also provide offline experience services, positioning traditional fishing tackle shops more like "4S shops"; Such an idea is not only a think, even Taobao Tmall has begun to act, Xiaobian a few days ago to get the industry sent a link, see Taobao will come out of such products, intended to offline physical stores, brand fishing gear vendors and Taobao shops integrated into a new fishing platform. It seems that families have begun to fight against each other!


        So is the "O2O" of the fishing gear industry feasible? In fact, brand owners and fishing gear shops in the fishing gear industry have long started O2O attempts, but there is no so-called "platform"; But the dynamic manufacturers and stores through QQ group, wechat group, BBS forum, wechat public number has long started the class "O2O" attempt, and do colored, since this is the case, why also join the new "O2O" platform? In the traditional deep-rooted industry of "fishing gear", if you want to easily subvert the concept of "Internet +" and "O2O", you really have to weigh your own weight first. The least you can do is find out if your team can fish.


        Based on TV media, Happy fishing in the industry has developed websites, wechat, Weibo, e-commerce, and APP to form an all-media industry benchmark, and also has its own "O2O" product fishing workstation, but it has not found a better way to integrate, and happy fishing early proposed fishing ecosystem is still not a small distance.


        In addition, intelligent fishing gear products represented by "Cat small two" intelligent fishing drift have also begun to appear in the market, such products will become an Internet entrance; However, from the fishing crowd's habits, whether it is "Internet +", "O2O" or "intelligent fishing gear" products, will encounter no small difficulties.


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